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Advertising Blimps: A Quick Summary

Perhaps one could say that advertising blimps do not capture the public imagination in the same way that say, a fighter jet or a racecar does, however there is no question that they remain one of the most exciting vehicles ever created. Few would argue that the world would not be a much sadder place without giant balloons flying around filming races.

Who could forget the classic scene in the seminal movie Scarface when Tony Montana, a vicious Cuban gangster portrayed by Al Pacino in arguably his finest role gazes out over the Miami skyline. His rapid rise to dominance of the city’s drugs trade has given him a massive mansion and as he stands their, dwarfed by his own wealth, the blimp flashes the motto ‘the world is yours’ and for him, for a brief moment, it is.

Many people or organizations may consider a miniature advertising balloon for their business, they do not have to be the insanely big airships from motor racing and so on, the balloon like advertisement device comes in all kinds of sizes and caters to all budgets although obviously the bigger they are the more people will see and be impressed by your advertisements.

The first time that advertising was used on airships was on the famous barrage balloons that floated over Europe’s major cities during the second great European war. Although their purpose was defensive, inventive business owners would attach advertisements to the side to show their latest offers and bargains. After that, there was no going back.

Before the war blimps were a popular way to travel for the upper classes of Europe and America, often running as airborne cruise ships they allowed the rich to literally look down on those less fortunate than themselves while enjoying overpriced food served by resentful workers who would have to work a month to afford even a coffee on board.

Of course, the most famous example of a blimp being on the news is not a good one but the Hindenburg disaster that killed thousands when an airship suffered from engine failure and crashed into a field full of people before exploding and killing them and the people on board shocking the world and becoming one of the first news images to become famous.

Although much of the mainstream media would have you believe otherwise, advertising blimps are an incredibly positive thing. Although of course their life has not been a fairytale, they are here to stay and will inherit the earth which they are in fact borrowing from their own children, and so the great cycle of life continues it’s journey.

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Advertising Blimps: The True Story

Love them or hate them, advertising blimps have been with us for much longer than many things that we take for granted and use every day of our lives without a second thought. From the behemoths that loom over motor races and similar festivals of power to the smaller floating advertisement favoured by small businesses, blimps are everywhere, closer than you think.

In the famous movie Scarface one of the pivotal scenes sees the star of the movie played by a young Al Pacino looking out over his immense mansion and reading the motto the world is yours on a passing blimp and for many this summarizes both the strength and weakness of the blimp, impossibly elegant and almost too beautiful for this world.

As well as the major blimps many small businesses and organizations like to float up a miniature advertising balloon for openings or even all of the time. Although of course it is not as impressive as the big ones, they do still make the name of your business noticeable for miles and miles which can only be a good thing.

The first use of advertising airships has quite an interesting story and goes back to the days of the Blitz in London during their war with Germany. To deter bombers, the British sent barrage balloons into the air much like the blimps that we see today. Despite the war, smart advertisers saw the opportunity to put adverts on the side of them both for British citizens are and German pilots.

Before it was used for commercial purposes, many people believed that advertising blimps were the future of transport, a much more luxurious and civilized way to travel than by airplane they are believed to be making a comeback in the next decade as a kind of cruise liner for the skies so the rich can literally look down on the poor even more than they do now.

Although one of the most enduring images of airships is of course the Hindenburg disaster in America where a helium filled airship crashed into a field full of people killing thousands causing a reporter to say oh the humanity and start crying. The majority of these aircraft are incredibly safe in the modern age however and airship related disasters are few and far between.

In summary contrary to impressions that the heyday of advertising blimps is something that has long since passed, we are soon to witness a new dawn for them and perhaps the best is still yet to come. With many major players showing an interest in developing them further, we feel there are more chapters in this story to come.

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